“As an entrepreneur, I am committed to projects dedicated to accelerating cannabis as a medicine, to advocacy for a more progressive and realistic regulatory framework and to activities that mainstream cannabis.”

“My mission is to unlock the full potential of hemp & cannabis through Trust, Honesty and Collaboration.” 

Lisa Katharina Haag
Founder & CEO MJ_UNIVERSE GmbH

Lisa is active in the cannabis industry since 2017. In July 2018, she founded MJ_UNIVERSE GmbH, a publisher of digital products (e.g. Krautinvest.de) and a collaborative network to connect companies along the value chain of hemp & cannabis. She works with a network of specialised independent experts to consult companies looking to navigate the European cannabis ecosystem.

She holds a degree in business administration (IUBH, Bad Honnef) and a Bachelor of Business (Victoria University, Melbourne) in hospitality management. Lisa worked many years for companies in strategic and regional sales for Facility Management Services (IFM, TFM, CFM, etc.).

Lisa is a founding member and part of the board of the German industry association BvCW e.V. and responsible for the representation of the Technology, Commerce and Ancillary Services branch (THD, short for Technik, Handel und Dienstleistungen). She is a proud supporter of women in the industry and a founding member of the EmpowerHer Cannabis Society - a global professional network for women and cannabis.